Devoteam
Elevating Market Presence & Lead Generation for a Multinational Tech Consulting Firm
The Challenge
For Devoteam, a leading Tech & Cloud Consulting company rooted in 18 countries, the primary challenge was crystal clear: fortify their market presence in Luxembourg and cement their status as a premier consulting powerhouse. The task at hand was multifaceted – to architect effective marketing campaigns that resonated, forge strategic alliances that elevated their standing, and orchestrate a employer brand that would position Devoteam at the forefront of the industry. This multifaceted challenge laid the groundwork for our transformative journey.
Client : Devoteam
Industry : Tech & Cloud Consulting
Market : Luxembourg
Services : Brand Development & Positioning, Marketing Strategy Development
+350%
ROMI on Cloud Native Campaign
+35k
in revenue through email marketing campaign
+1.8K%
Increase in website traffic at campaign launch
Integrated Campaigns with Strategic Partners
As Microsoft Partner of the Year, we spearheaded comprehensive, end-to-end integrated marketing campaigns for this pillar that left an indelible mark. The campaign's launch day witnessed an astonishing 1,800% surge in website traffic, a testament to the strategy's effectiveness. But the impact didn't stop there. This initiative culminated in POC deals with major industry players, showcasing the profound influence of our integrated approach. With a remarkable ROMI of 350%, this campaign stands as a testament to the remarkable outcomes achievable through strategic, integrated marketing campaigns.
Employer Branding, Team Growth & Retention
Our strategic focus on employer branding was instrumental in fostering growth in a tech consulting industry inflamed in a war for talent. and enhancing employee retention. Through innovative initiatives and a compelling employer brand narrative, we attracted top talent, solidified our team, and increased employee engagement by an impressive 25% . This case exemplifies the power of strategic employer branding as a driver of growth and stability within our organization.
Sparking Success trough automated Emailing
In response to a post-Covid downturn in activity, we harnessed Devoteam's training centers' email list as a strategic asset. This allowed us to successfully relaunch both in-person and virtual classrooms. Our meticulously crafted marketing automated email campaign, centered around their Redhat Offering, delivered impressive outcomes. In a mere two months, this initiative generated a substantial revenue stream, amassing over €35,000. This case exemplifies the power of targeted email marketing in reinvigorating business and driving revenue growth.
Amplifying Impact Through Strategic MarComs
Devoteam's case vividly illustrates the pivotal role of strategic marketing and communication in achieving tangible results, from revenue growth to employee retention and thought leadership. Our concerted Marketing & Communication efforts effectively positioned Devoteam as a respected leader in the Tech & Cloud Consulting sector in Luxembourg. This ongoing success underscores the critical importance of effective marketing leadership in achieving substantial business outcomes.