Devoteam
Driving Market Research, Sales Team Effectiveness & Operational Excellence for Big Pharma
The Challenge
Within the pharmaceutical industry's fast-paced landscape, MSD, a prominent player, faced three critical challenges: streamlining data insights for sharper market research, optimizing sales strategies for peak performance, and enhancing overall operational efficiency. In response, we embarked on a transformative mission to enhance market research, fine-tune sales strategies, and achieve operational excellence.
Client : MSD
Industry : Big Pharma
Market : South America / Venezuela
Services : Business Intelligence & Analytics, Business Development, Operations
+10%
Reduction in Marketing Cost
60%
Reduction in processing time
+100
Sales Representatives trained for success
Fast-Tracking Market Insights
One of the primary challenges we faced was streamlining data insights for more focused market research. Our new data analysis processes, which were 60% faster, have yielded impressive results. The time required for data analysis, previously a bottleneck in our research pipeline, has been dramatically reduced. Before the changes, it took an average of 6 days to complete a critical report; now, it only takes 4 days. This 2-day improvement not only accelerated research but also allows us to respond promptly to dynamic market conditions, providing us with a competitive edge.
Revolutionizing Sales Strategy for a Competitive Edge
Our tailored MVP web tool wasn't just about streamlining sales rep performance and territory management; it was a game-changer for brand managers. It helped them shift focus fast to the right sales representatives and marketing efforts, resulting in significant cost reductions and increased conversion rates. The impact on our Go-To-Market (GTM) strategy was profound, leading to more effective and efficient campaigns. This strategic shift allowed MSD to allocate resources more effectively and make every marketing dollar count, ultimately contributing to a highly successful GTM strategy.
Sales Success Through Data-Driven Training
Our commitment to excellence extended to our sales team's development. Over 100 sales professionals underwent comprehensive training, accompanied by a data-driven approach. Utilizing insights from Close-up and IMS Health, we customized training programs, incentives, and performance evaluations. The result? A highly motivated sales force, well-prepared for market challenges, contributing significantly to our revenue growth.
Driving Pharmaceutical Progress with MSD
Our partnership with MSD has been instrumental in driving significant improvements. We've streamlined research, enhanced sales strategies, and improved efficiency. These changes allow MSD to adapt quickly to market shifts. Through practical tools and customized training, we've increased sales and operational efficiency. Our commitment remains strong as we continue to support MSD in advancing the pharmaceutical industry, making it more agile and prepared for future challenges.