Rakuten
Establishing Pioneering Partnerships in the Sports App Industry
The Challenge
Our journey with Japanese tech giant Rakuten, was nothing short of exhilarating. Our mission was to assist them in delivering groundbreaking digital experiences for sports enthusiasts and forging stronger connections between fans and their beloved teams.
However, the challenge we faced was twofold: first, to uncover synergies and cultivate strategic partnerships with prominent sports organizations, and second, to establish Rakuten as the go-to partner for sports apps within the industry.
Client : Rakuten
Industry : E-Commerce & Digital Products
Market : Europe
Services : Business Development, Business Intelligence & Analytics, Training & Consulting services, Demand Generation
+1M
in Sponsorship deals signed for Sports Industry
250%
Year-over-Year Growth trough Business Development
+3
App Development Deals closed with major sports events
Driving Business through Strategic Sponsorships
During our partnership with Rakuten we leveraged the power of strategic sponsorships, like their FC Barcelona partnership, which not only activated sponsorship assets but also significantly boosted outbound lead generation in the region. Their success extended to tennis events, securing a lucrative six-figure deal spanning three tournaments, with Rakuten Group leading mobile app development. These achievements highlight adeptness in harnessing sponsorships for tangible business growth.
Fueling results through Collaboration
Our collaboration with Rakuten was transformative, igniting new initiatives, and driving collaborative projects. Working closely with the marketing team, we achieved an impressive increase in leads, enhancing customer acquisition and upselling. As part of our demand generation strategy, a YouTube channel launch bolstered our sales outreach, all contributing to their growth story.
Partnering for remarkable diversification.
As a partner, we played a pivotal role in achieving an astounding year-over-year growth of 250%, introducing innovative offerings, and facilitating our expansion into critical markets and verticals driving unparalleled growth and diversification.
A Transformative Collaboration
Our partnership with Rakuten has yielded remarkable results, from substantial growth to innovative initiatives and enhanced customer acquisition. These case studies illustrate the profound impact of strategic vision and collaboration in achieving extraordinary outcomes. Rakuten's journey exemplifies the power of partnership in driving transformational success.