Salonkee
Driving Remarkable Growth for Beauty SaaS, through a 360° Marketing Strategy
The Challenge
Salonkee, a B2B2C startup, is revolutionizing the beauty salon industry with an all-in-one solution. We partnered with Salonkee to lead their marketing efforts, aiming to achieve exponential growth.
Our challenge was twofold: to significantly increase market share in existing markets and to expand into three new markets from 2021 to 2022. We developed a robust go-to-market strategy that not only drove inbound deals but also solidified Salonkee's position as the premier solution for European salons. Simultaneously, we focused on enhancing their employer brand to attract top talent and secure a new series B investment round of 30M.
Client : Salonkee
Industry : SaaS & Booking Platform
Market : Europe
Services : Signature Workshops, Marketing Strategy Development, Brand Development & Positioning, Business Intelligence & Analytics, Training & Consulting Services
+5%
Increase in conversion rates for inbound deals
+153%
Increase in inbound deals across EU markets
38%
Reduction in Marketing related costs for Germany
Unleashing Multinational Marketing Startegy
We took a deep dive into the captivating realm of meticulously crafted multi-location marketing strategy, where target markets were dissected, and a game-changing go-to-market strategy emerged. With data as the secret weapon, the outcome was an astonishing 153% surge in inbound deals across European Markets, accompanied by a magnetic 5% upswing in conversion rates in less than 6 months.
The German Market Reeignited.
We hatched an electrifying rebirth strategy for the German market, which had started to stall shortly after initial launch. The aftermath? A sizzling surge of 319.4% in leads, a 5.48% leap in conversion rates, and an awe-inducing 38% slash in marketing costs.
Operational Wizardry and Team Transformation
Beyond numbers, we reengineered the very fabric of marketing operations. With standardised processes established, stakeholder connections flowed seamlessly, and communication across teams found new harmonies. Even more, a visionary hiring blueprint was masterminded, enabling team expansion as the future beckoned, and knowledge gaps were deftly bridged through targeted training.
Elevating Possibilities & driving business Success
Under our transformative leadership, Salonkee experienced a surge in inbound deals, conversion rates, market share and MRR, catalyzing enhanced brand positioning and a triumphant entry into the competitive German market. With a staggering 303.04% ROMI, Salonkee's evolution stands as a testament to the pivotal role visionary marketing, strategic insights, and operational excellence play in driving dynamic business growth.