HSBC
Driving Marketing Effectiveness, Performance and ROI for a Finance Giant.
The challenge
In the midst of a challenging economic landscape, characterized by fluctuating stock markets and rising prices, HSBC, one of the world's largest banks, sought our expertise. Their 2023 focus centered on enhancing Marketing Performance and Effectiveness.
Our task was clear: optimize marketing costs and develop a data-driven attribution strategy to guide future budget allocation decisions, ultimately maximizing ROI across the MENAT Region.
Client : HSBC - Wealth & Personal Banking
Industry : Finance & Global Banking
Market : MENAT
Services : Business Intelligence & Analytics, Consulting Services, Marketing Automation
20%
Increase in Marketing attribution accuracy
+41%
Year-on-Year increase in Customer Auquistion
5
MENAT Markets to adopt data-based marketing
Adopting a scientific, data-based approach to marketing.
Our journey towards optimizing HSBC's marketing performance in the MENAT Region involved a pivotal step: the implementation of econometric modeling and end-to-end tracking in key markets like the UAE, Egypt, and Turkey. This transformation empowered us to assess marketing performance accurately and make informed decisions. By embracing data-driven strategies, we honed our marketing efforts to achieve more effectiveness, ensuring HSBC's continued success in a dynamic landscape.
Elevating Insights with Strategic Attribution
In our drive to boost MENAT marketing, we devised a potent Attribution Strategy. This framework gave us unprecedented insights into performance, fueling data-driven decisions. Tracking and analyzing touchpoints along the customer journey, we optimized campaigns and boosted ROI. This strategy was a game-changer, propelling our marketing to new heights.
Optimizing Budgets for Exceptional ROMI
We led the marketing budget optimization with one clear goal: surpass regional ROMI targets. Leveraging previously tailored analytics solutions for each market's maturity, we not only met but exceeded our targets, achieving remarkable returns of 25% increase in ROMI, showcasing our commitment to efficient investments and the impressive returns we generated through our strategic approach.
Powering HSBC's Success in MENAT Wealth & Personal Banking
Through a strategic investment in Marketing Effectiveness, HSBC implemented a cutting-edge marketing attribution strategy across WPB. With advanced econometric modelling, and precision budget optimization, we unleashed a data-driven revolution that brought remarkable results to the forefront. Our expertise illuminated the potent synergy between marketing effectiveness and HSBC's business goals, delivering astonishing returns on marketing investments and elevating our brand to unparalleled heights of success.