The Challenge
Wizata had built powerful technology for manufacturing and industrial operations. An industrial AI platform that could transform how factories operate. But they faced a fundamental problem: communicating that value in a crowded, complex market.
The industrial AI space is noisy. Every vendor claims to be "AI-powered." Buyers are sophisticated engineers and C-suite executives who've heard every pitch. Sales cycles stretch for months. Without clear positioning and a systematic approach, Wizata was struggling to break through.
They needed to become more than "another AI company." They needed to own a specific space in their buyers' minds.
What We Found
We mapped Wizata's market position, messaging, and growth infrastructure. The gaps were significant but fixable.
The value proposition wasn't differentiated enough. No systematic process for attracting and converting industrial leads. Missing key marketing roles needed to execute a comprehensive strategy. And not enough educational content to support those long sales cycles.
The technology was strong. The go-to-market wasn't built to match it.
What We Did Together
We partnered with Wizata to build and execute a comprehensive growth strategy. Not just tactics. Infrastructure that would compound.
First, we developed clear positioning. Not "another AI company" but the industrial AI platform built specifically for manufacturing operations. This positioning resonated with their target audience and differentiated them from generic AI solutions.
Then we built the team. We recruited and onboarded key marketing people who could execute the strategy. Not just filling roles—building a growth function that could operate independently and scale with the business.
We created a systematic content engine focused on industrial use cases, technical education, and ROI demonstration. Consistent, high-value content that positioned Wizata's leadership as thought leaders and built trust with long-cycle buyers.
We documented everything. The positioning. The processes. The content playbook. So the team had a system they could execute and refine over time.
The Outcome
Wizata transformed from a technically impressive but market-invisible company into a recognized player in the industrial AI space. Clear positioning. A functioning marketing team. Systematic lead generation.
More importantly, they built sustainable infrastructure. The team we helped recruit continues to execute the strategy. The content engine continues to attract qualified leads. The positioning continues to differentiate them in an increasingly crowded market.
They went from struggling to communicate their value to owning a clear space in the industrial AI conversation.
