Marketing blames Sales. Sales blames Marketing. Revenue suffers.

We end the finger-pointing by designing the handoffs, SLAs, and definitions nobody agreed on.

Companies that have trusted us

EMERALD 24 logo
GAMMA AR logo
NAVATECH logo
WIZATA logo
DEVOTEAM logo
HSBC logo
MSD logo
RAKUTEN logo
EMERALD 24 logo
GAMMA AR logo
NAVATECH logo
WIZATA logo
DEVOTEAM logo
HSBC logo
MSD logo
RAKUTEN logo
THE PROBLEM

B2B SaaS companies at $5–20M ARR where MQLs look fine but SQLs and win rates don't budge. You're frustrated watching qualified leads get stuck in handoffs, or worse—ignored entirely by sales teams who claim 'marketing leads don't convert.'

Sound familiar?

Most B2B SaaS companies see these warning signs:

'Good leads' that Sales won't touch or follow up on consistently
Long gaps between MQL and SQL stages with opportunities sitting idle
Forecasts that nobody believes because pipeline quality is inconsistent
Constant blame game: Marketing says leads are qualified, Sales says they're garbage
Different definitions of 'qualified' between Marketing and Sales teams
No clear SLA for response times or next steps after handoff
HOW WE FIX IT
SQLs = MQLs × (Handoff Quality × Follow-up Speed)

Fix the handoffs, fix the conversion

We design the operational framework. Your team implements it:

Map the real buyer journey and define stage definitions that match how prospects actually buy your product
Draft SLA and Handoff rules with clear ownership, timing requirements, and specific next actions for each transition
Specify required fields with validation logic for your CRM to ensure data quality at every stage
Define the alignment KPI set including MQL to SQL conversion, win rates, sales cycle length, and pipeline coverage
Create a 90-day implementation plan with named owners, weekly check-ins, and measurable milestones

WHAT ALIGNED TEAMS LOOK LIKE

One pipeline. One definition. One team.

Top SaaS teams hit ~98% lead follow-up and ~60-day cycles. Where does your team stand?
*Source: McKinsey Future of B2B Sales; Jake Dunlap LinkedIn research

~60 days

Sales Cycle

~98%

Lead Follow-up Rate

~34%

Time Spent Selling

≤2%

Churn Rate

THE METHOD

Fix your handoff in 6 weeks

1

Phase 1 (Weeks 1-3): Discovery & Our Proprietary 3-Pillar Audit

We begin by building a complete, 360-degree view of your business, combining hard data with human context.

Key Outputs:

  • 1-on-1 Stakeholder Interviews
  • The 3-Pillar Audit (Our Proprietary Framework)
2

Phase 2 (Week 4): The 4-Hour Strategic Alignment Workshop

(The Critical Differentiator)

This is the core of our sprint and what makes it truly effective. This is NOT a passive presentation; it is an intensive, 4-hour 'done-with-you' working session for your entire leadership team.

Key Outputs:

  • Lead with Insight
  • Force Focus
  • Secure Buy-In
3

Phase 3 (Weeks 5-6): Synthesis & Your High-Leverage Deliverable

We take every insight from our audit, every 'why' from the interviews, and every key decision from the workshop and synthesize them into a single, high-leverage strategic asset.

Results:

  • Complete Revenue Growth Blueprint
  • 90-Day Action Plan
  • KPI Dashboard Specification
  • Executive Summary & Strategy Deck

CLIENT SUCCESS

Don't just take our word.
Take theirs.

Caner Dolas, Founder & CEO @ GAMMA AR - Altior client testimonial headshot

Altior upgraded our basic Marketing into a structured Growth Engine that keeps trials flowing and drives consistent year-over-year Revenue Growth.

Caner Dolas

Founder & CEO @ GAMMA AR

GAMMA AR company logo
Philippe Maes, Founder & CEO @ Wizata - Altior client testimonial headshot

Altior's clear Go-To-Market plan, repositioned Wizata in industrial AI and fed two straight years of meaningful ARR Growth.

Philippe Maes

Founder & CEO @ Wizata

Wizata company logo
Prakash Senghani, Founder & CEO @ Navatech - Altior client testimonial headshot

Altior significantly sharpened our Product Positioning and Strategy, resonating with new clients and shortening our sales cycle.

Prakash Senghani

Founder & CEO @ Navatech

Navatech company logo
Rodions (Rodi) Podgorbunskihs, Head of DIFC Branch @ Emerald24 - Altior client testimonial headshot

Altior gave us the clarity to compete in a crowded market as an agile, specialized fintech, showing us how to leverage our partner network strategically.

Rodions (Rodi) Podgorbunskihs

Head of DIFC Branch @ Emerald24

Emerald24 company logo
Ready to fix it?

Ready to stop the blame game?

We design the SLAs, handoffs, and shared definitions. Your team implements them. 6 weeks, fixed scope.

Experience across

HSBC
Emerald 24
Navatech
Rakuten