Pipeline math is broken

3× coverage is an arbitrary VC rule. You don't need more junk leads—you need visibility on what actually closes.

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THE PROBLEM

Founders and CROs who suspect their coverage targets are made-up nonsense. You're tired of chasing arbitrary 3× ratios that don't match your business reality.

The reality

Most coverage models are built on VC fairy tales, not business reality:

VC pipeline math = arbitrary 3× rules that don't fit your business
Deals vanish overnight because your 'healthy' pipeline was never real
Junk opportunities clog your pipeline just to hit coverage ratios
Forecasts nobody believes because the math is made up
Reps game the system with inflated deal sizes and fake probabilities
HOW WE FIX IT
Coverage = Quota ÷ (Win Rate × Deal Size × Buffer)

Use YOUR data, not industry benchmarks

We build coverage models using YOUR data, not industry benchmarks. Here's what changes:

Set targets based on YOUR actual win rates and cycle length
Eliminate junk opportunities with quality gates that actually work
Double rep time spent on deals that close vs. pipeline theater
Get forecast accuracy you can trust for once

THE REAL DATA

Stop chasing fake pipeline. Start seeing what's real.

Most forecasts miss by 20–30% because of over-inflated pipeline. Benchmarks show healthy teams keep 3× pipeline coverage, hit ~75% forecast accuracy, and cut junk deals nearly in half.
*Source: McKinsey; Forecastio; Scratchpad; HubSpot

Pipeline Coverage

~75%

Forecast Accuracy

~40% fewer

Junk Deals

~50% less

End-of-Quarter Scramble

THE METHOD

Fix your coverage in 6 weeks

1

Week 1-2: Analyze

Audit your real numbers

We dig into YOUR historical data - win rates, cycle times, deal patterns. Not industry benchmarks. Your actual business performance.

Key Outputs:

  • Your real win rates by segment
  • Actual sales cycle mapping
  • Deal size patterns and velocity
  • Pipeline quality reality check
2

Week 3-4: Calculate

Build your coverage model

We create a coverage formula that works for your business. No more arbitrary 3x rules. Just math that matches your reality.

Key Outputs:

  • Custom coverage formula using your data
  • Scenario planning for growth targets
  • Quality gates to eliminate junk deals
  • Dashboard specs for ongoing tracking
3

Week 5-6: Execute

Results

You walk away with realistic activity targets, lead generation requirements, and a plan to hit optimal coverage every quarter.

Results:

  • 85% forecast accuracy (vs industry 65%)
  • 60% less end-of-quarter scrambling
  • 2× more time on deals that close
  • Coverage targets you can actually hit

CLIENT SUCCESS

Don't just take our word.
Take theirs.

Caner Dolas, Founder & CEO @ GAMMA AR - Altior client testimonial headshot

Altior upgraded our basic Marketing into a structured Growth Engine that keeps trials flowing and drives consistent year-over-year Revenue Growth.

Caner Dolas

Founder & CEO @ GAMMA AR

GAMMA AR company logo
Philippe Maes, Founder & CEO @ Wizata - Altior client testimonial headshot

Altior's clear Go-To-Market plan, repositioned Wizata in industrial AI and fed two straight years of meaningful ARR Growth.

Philippe Maes

Founder & CEO @ Wizata

Wizata company logo
Prakash Senghani, Founder & CEO @ Navatech - Altior client testimonial headshot

Altior significantly sharpened our Product Positioning and Strategy, resonating with new clients and shortening our sales cycle.

Prakash Senghani

Founder & CEO @ Navatech

Navatech company logo

You're losing $200K/month.Ready to stop the leak?

Get coverage targets that actually match your business reality.

Trusted by industry leaders

HSBC
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