8 B2B Email Advertising Examples to Drive Revenue in 2025

In B2B SaaS and Fintech, a generic email blast is a wasted opportunity. Your buyers demand relevance, value, and a clear reason to engage. The difference between a high-performing email and one that's instantly archived isn't just clever copy; it's a meticulously engineered system designed for conversion.

This is especially critical when you consider the data. According to a HubSpot report, segmented and personalized email campaigns can drive a staggering 760% increase in revenue. This article moves beyond theory to provide a strategic breakdown of potent email advertising examples that resonate with sophisticated buyers. We'll dissect the mechanics behind campaigns that actually work—from onboarding sequences that create immediate value to re-engagement strategies that revive cold leads.

We will analyze the underlying strategy, the data that informs the execution, and the specific, replicable tactics you can implement immediately. For each example, you'll find actionable takeaways designed to help you transform your email program from a simple communication channel into a predictable revenue engine. This guide is built to help you craft campaigns that capture attention, build desire, and drive action in a crowded inbox. We will cover welcome series, promotional campaigns, abandoned cart recovery, newsletters, and more.

1. Welcome Series/Onboarding Email Campaign

A welcome or onboarding series is an automated sequence of emails triggered immediately after a new user subscribes or signs up for a trial. It’s your first, best chance to make a strong impression, establish your brand’s voice, and guide new contacts toward activation. This foundational tactic is one of the most powerful email advertising examples because it capitalizes on the moment of peak engagement when a user's interest is highest. According to research from Invesp, welcome emails generate 4x the open rates and 5x the click-through rates of standard marketing emails.

Welcome Series/Onboarding Email Campaign

For your B2B SaaS or Fintech company, this isn't just a friendly hello; it's a strategic tool for reducing churn and accelerating time-to-value. A well-organized sequence educates users on key features, reinforces your value proposition, and sets clear expectations for the relationship ahead.

Strategic Analysis

HubSpot’s onboarding sequence is a masterclass in this approach. Instead of a single, generic welcome, they deliver a multi-part series designed to drive product adoption. The first email confirms the signup and provides immediate access, while subsequent emails highlight specific features relevant to the user’s initial signup goal. For example, a user who signs up for the CRM receives targeted content on contact management, while a marketing user gets tips on creating landing pages. This segmentation is crucial for demonstrating immediate value and preventing new users from feeling overwhelmed.

Actionable Takeaways & Replicable Strategy

To implement a successful welcome series, you should focus on a structured, value-driven approach.

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  Map the User Journey (Weeks 1-2): Design a 3-5 email sequence spanning 7-14 days.

  • •Email 1 (Sent Immediately): Confirm subscription, provide login details, and set a single, clear next step (e.g., "Complete Your Profile").
  • •Email 2 (Day 2): Introduce a core feature that solves a primary pain point. Include a link to a short tutorial or guide.
  • •Email 3 (Day 5): Share a customer success story or case study that demonstrates a key outcome. For example, "See how Company X increased lead quality by 25%."
  • •Email 4 (Day 10): Offer help or resources, such as a link to book a demo, join a webinar, or access the knowledge base.
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  Personalise Content: Use dynamic fields to include the user's name and company. More importantly, segment the sequence based on the signup source or indicated interests to deliver highly relevant content.

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  Measure for Success: Track open rates and click-through rates, but most critically, the activation rate. Success looks like a 15% improvement in the percentage of new users who complete a key action (e.g., creating their first project, importing contacts) within the first 14 days.

2. Promotional/Seasonal Campaign

A promotional or seasonal campaign is a time-sensitive email marketing push designed to drive immediate sales through special offers. These campaigns leverage specific events like Black Friday, holidays, or your company milestones to create a sense of urgency and encourage quick purchasing decisions. As one of the most direct-response email advertising examples, this tactic excels at converting existing interest into revenue by presenting a clear, compelling, and time-bound reason to act now.

Promotional/Seasonal Campaign

While often associated with e-commerce, B2B SaaS and Fintech companies can adapt this strategy to accelerate sales cycles. Promotions like an end-of-quarter discount, an extended trial for a holiday period, or an offer on an annual plan create powerful incentives for prospects who are already considering a purchase, moving them decisively through the pipeline. These campaigns are a key part of many effective email ad campaigns.

Strategic Analysis

Adobe’s promotional campaigns for its Creative Cloud suite are a prime example of executing this strategy in a B2B context. Instead of generic discounts, they often tie their offers to specific industry events or seasonal productivity peaks. For instance, a "Back to Business" sale in September might offer 25% off an annual plan, targeting businesses gearing up for the final quarter. The messaging focuses not just on the savings but on the business outcome: "Equip your team with the tools to finish the year strong." This reframes the promotion from a simple discount to a strategic investment.

Actionable Takeaways & Replicable Strategy

To launch a high-impact promotional campaign, you must focus on segmentation and value articulation.

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  Align Offers with the Business Calendar: Plan your promotions around key buying periods.

  • •End of Quarter/Year: Offer a discount on annual plans to help your sales team meet quotas and to lock in customers.
  • •New Feature Launch: Bundle the new feature with a limited-time introductory price for existing customers.
  • •Industry Conference Season: Create an exclusive offer for event attendees or leads generated during that period.
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  Segment Your Audience: Avoid sending a generic blast. Create distinct offers for different segments.

  • •Prospects: Offer a compelling introductory discount or an extended trial.
  • •Customers on Monthly Plans: Provide an incentive to upgrade to an annual subscription (e.g., "Get 2 months free").
  • •Inactive Users: Use a special offer to re-engage them and showcase new value.
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  Measure for Pipeline Impact: Success isn't just about open rates. Track the number of deals closed, the increase in annual contract value (ACV), and the sales cycle velocity for prospects who engaged with the campaign. A successful campaign might reduce your average sales cycle from 90 to 75 days for that cohort.

3. Abandoned Cart Recovery Email

An abandoned cart recovery email is an automated message sent to a user who has added items to a shopping cart but left your site without completing the purchase. This tactic is one of the most profitable email advertising examples for any business selling online, including B2B SaaS companies offering tiered subscriptions or add-on features. According to Klaviyo, businesses using cart recovery emails can win back between 3% and 14% of otherwise lost sales, with an average revenue per recipient of $5.81. This makes it a crucial tool for maximizing revenue from your existing traffic.

Abandoned Cart Recovery Email

For B2B SaaS and Fintech, this extends beyond traditional e-commerce. It applies to incomplete sign-ups for different subscription tiers, abandoned upgrade processes, or unfinished purchases for add-on services. It's a high-intent moment where a gentle nudge can convert a potential customer who was merely distracted, rather than uninterested, recovering significant pipeline value.

Strategic Analysis

Booking.com excels at this with its abandoned reservation reminders. When a user researches a hotel but doesn't book, Booking.com triggers a sequence that doesn't just remind them of the specific property. The emails strategically incorporate scarcity ("Only 2 rooms left at this price!") and social proof ("25 other people are looking at this hotel right now") to create a powerful sense of urgency. This psychological approach transforms a simple reminder into a compelling reason to act immediately, directly addressing the hesitation that caused the abandonment.

Actionable Takeaways & Replicable Strategy

To build an effective abandoned cart sequence, your team must focus on timeliness, value, and urgency.

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  Implement a Multi-Email Sequence (Set up in Week 1): Create a 2-3 email series to recapture attention without being intrusive.

  • •Email 1 (Sent within 1 hour): A gentle reminder. The subject line should be helpful, like "Did you forget something?" or "Your selections are saved". Include images of the items or plan and a clear call-to-action to return.
  • •Email 2 (Sent after 24 hours): Reiterate the value. Remind the user of the core benefits of the plan or service they were considering. Address common objections like pricing or implementation.
  • •Email 3 (Sent after 72 hours): Create urgency. This is the last chance to offer a small incentive, such as a 10% discount on the first month or a free implementation session, with a deadline to prompt a decision.
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  Keep the CTA Focused: The entire email should guide the user towards one action: completing their purchase. Remove any distracting links to blog posts or other promotions. The primary button should link directly back to their pre-populated cart.

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  Measure Performance Beyond Opens: Track click-through rates, conversion rates from the emails, and the total revenue recovered. The ultimate goal is not just to get an open, but to convert a lost sale into closed revenue. Success looks like recovering 8% of abandoned carts within 30 days.

4. Newsletter/Content-Driven Email

A newsletter or content-driven email is a regularly scheduled communication focused on delivering value through curated content rather than a direct sales pitch. By distributing industry insights, expert advice, or company news, this approach positions your brand as a trusted authority and keeps your audience engaged between purchase cycles. This strategy is one of the most sustainable email advertising examples because it builds long-term relationships and brand loyalty, transforming your email list from a simple lead database into an active community.

For B2B SaaS and Fintech, where trust and expertise are paramount, newsletters are a powerful tool for nurturing leads and educating the market. They maintain top-of-mind awareness so that when a subscriber is ready to buy, your solution is the first one they consider.

Strategic Analysis

Morning Brew has mastered the art of the content-driven newsletter, transforming complex business news into a witty, digestible format delivered daily. Their success lies in a unique combination of a strong editorial voice, scannable formatting, and a predictable sending schedule. Each email provides genuine value and entertainment, which has cultivated a fiercely loyal readership that actively looks forward to receiving it. This high engagement makes their advertising slots extremely valuable and proves that a content-first approach can be directly monetized.

Actionable Takeaways & Replicable Strategy

To build a newsletter that captures and retains your audience's attention, you should prioritize consistency and value.

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  Establish a Content Framework: Structure your newsletter to be predictable and easy to consume.

  • •The Hook (Opening Section): Start with a sharp, insightful editorial from a key leader to add a personal touch.
  • •Core Value (2-3 Content Blocks): Summarize key blog posts, share a unique data point, or link to a valuable external resource. Keep it concise.
  • •The Soft CTA (Closing Section): Instead of a hard sell, guide readers toward a webinar, a new report, or a case study.
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  Be Relentlessly Consistent: Choose a frequency (weekly, bi-weekly) and a specific send day/time and stick to it. Consistency builds habit and trust with your audience, conditioning them to expect and open your emails. For more insight into different types of content, check out these examples of marketing emails.

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  Measure for Engagement: Track open rates and click-through rates, but also pay close attention to list growth rate and unsubscribe rate. A healthy newsletter sees steady subscriber growth and an unsubscribe rate below 0.5%, indicating the content is resonating with your target audience.

5. Re-engagement/Win-Back Campaign

A re-engagement or win-back campaign is a targeted sequence of emails sent to subscribers who have become inactive. These users have not opened, clicked, or otherwise engaged with your emails for a specific period, typically 90 days or more. This tactic is one of the most cost-effective email advertising examples because winning back an existing contact is significantly cheaper than acquiring a new one. The goal is to either reignite their interest or cleanly remove them from your list to improve overall deliverability and engagement metrics.

For B2B SaaS and Fintech, an inactive subscriber often represents a lost opportunity or a potential churn risk. A strategic win-back campaign can reactivate interest in your product, remind them of the value you provide, and prevent list decay, ensuring your marketing efforts reach an engaged and valuable audience.

Strategic Analysis

Slack’s re-engagement campaigns are a prime example of a simple, effective approach. Rather than a hard sell, they often use a gentle, value-focused nudge with subject lines like "We miss you" or "Here’s what’s new". Their emails are concise, visually clean, and focus on a single, compelling new feature or update that the inactive user has missed. This strategy avoids guilt-tripping the user and instead frames the re-engagement as an opportunity for them to benefit from recent improvements, subtly reminding them of the platform's evolving value. This approach respects the user's time while clearly communicating what they stand to gain by returning.

Actionable Takeaways & Replicable Strategy

To build an effective re-engagement campaign, you must segment your inactive list and offer a clear path back to value.

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  Segment by Inactivity and Value: Don't treat all inactive users the same. Create segments based on the length of inactivity (e.g., 90-180 days, 180+ days) and the user's original value (e.g., former paying customer vs. free trial user).

  • •Email 1 (Day 90): Send a gentle "We Miss You" email highlighting 1-2 major product updates or sharing a top-performing piece of content.
  • •Email 2 (Day 120): Present a special offer, such as a discount, an extended trial, or access to an exclusive webinar. This creates a tangible incentive to act now.
  • •Email 3 (Day 150): Use a direct, permission-based approach. Ask if they still wish to hear from you and provide a clear link to update their preferences or unsubscribe.
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  Focus on Value, Not Just Presence: Instead of just saying "come back," clearly articulate why they should. Frame the conversation around new features that solve their problems or content that helps them achieve their goals.

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  Measure Re-engagement and Prune Your List: Track the open and click rates of your campaign. The ultimate success metric is the reactivation rate. Success looks like reactivating 10% of your targeted inactive segment. Be prepared to remove subscribers who do not respond; this improves list health and your sender reputation.

6. Personalized Recommendation/Dynamic Content Email

Personalized recommendation emails leverage subscriber data and behavior to dynamically display tailored product suggestions, content, or offers. These sophisticated campaigns use customer data platforms and machine learning to ensure each subscriber sees unique content based on their browsing history, purchase patterns, or stated preferences. This is one of the most effective email advertising examples for driving repeat purchases and increasing customer lifetime value, as it transforms a generic broadcast into a one-to-one conversation. For B2B SaaS, this means recommending relevant features, integration partners, or content that helps a user deepen their product engagement.

Instead of guessing what you need, dynamic content presents a data-informed solution, making you feel understood. By moving beyond simple name personalization, these emails demonstrate a deep understanding of your specific challenges and goals within a platform.

Strategic Analysis

Amazon is the undisputed pioneer of this strategy, but B2B SaaS companies like Asana have adapted the model for product adoption. When a user frequently uses a specific project management feature, like creating timelines, Asana’s system can trigger an automated email. This email might recommend an advanced timeline feature they haven't used yet or suggest a template that streamlines a similar workflow. This proactive, data-driven guidance helps users discover more value in the product organically, which directly correlates to higher retention and potential for upselling. The email feels less like marketing and more like a helpful, intelligent assistant.

Actionable Takeaways & Replicable Strategy

To build a dynamic content email strategy, you must focus on leveraging first-party data to enhance the user experience.

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  Start with Behavioral Triggers: Don't try to personalize everything at once. Begin with high-value actions.

  • •Feature Adoption: If a user masters a basic feature, send an email recommending a related, more advanced one.
  • •Content Consumption: If a user downloads a whitepaper on a specific topic, recommend a webinar or a case study on the same subject.
  • •Integration Potential: If your platform detects a user also uses a complementary tool (e.g., Salesforce), recommend your native integration.
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  Explain the "Why": Be transparent about your recommendations. Use clear headers like "Because you used [Feature X]" or "We think you'll love these based on your activity". This builds trust and makes the personalization feel helpful, not intrusive.

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  Measure Engagement and Upsell Influence: Track click-through rates on the recommended items. More importantly, correlate these email campaigns with increased feature adoption rates and the percentage of users who upgrade to a higher-tier plan after engaging with a recommendation email.

7. Customer Feedback/Survey Email

A customer feedback or survey email is a direct request for your insights, typically sent after a key interaction like a purchase, trial period, or support ticket resolution. These campaigns are designed to gather valuable qualitative and quantitative data, such as Net Promoter Score (NPS), product satisfaction, or customer service ratings. This is a crucial entry in any list of email advertising examples because it transforms a standard transactional follow-up into a powerful engine for product improvement, customer retention, and brand loyalty. By actively soliciting feedback, you demonstrate that you value your customers' opinions, which can reduce churn and identify at-risk accounts.

For SaaS and Fintech, where the user experience is paramount, these emails are non-negotiable. They provide the direct, unfiltered voice of the customer, offering critical insights that inform your product roadmap, refine the onboarding process, and improve customer support protocols.

Strategic Analysis

Slack’s use of NPS surveys is a prime example of a well-executed feedback campaign. Instead of sending a lengthy questionnaire, Slack embeds a simple, one-click NPS question directly into the email body: "How likely are you to recommend Slack to a friend or colleague?" with a 0-10 rating scale. This frictionless approach dramatically increases response rates. Once a user clicks a number, they are taken to a landing page with an optional open-ended question, allowing highly engaged or dissatisfied users to provide more context. This two-step process respects the user’s time while still capturing deeper insights from those willing to share more. The data gathered is then used to segment users into Promoters, Passives, and Detractors for targeted follow-up and internal analysis.

Actionable Takeaways & Replicable Strategy

To implement an effective customer feedback email strategy, you should prioritize simplicity and timely execution.

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  Time Your Request Strategically: Send feedback emails at moments of maximum relevance.

  • •Post-Onboarding (Day 30): Ask about the initial user experience.
  • •Post-Support Interaction (24 Hours Later): Inquire about the quality of the support received.
  • •Quarterly NPS Survey: Send a recurring NPS survey to gauge overall loyalty and track sentiment over time.
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  Make It Effortless to Respond: The lower the friction, the higher the response rate.

  • •Embed the first question directly in the email (e.g., a one-click rating scale).
  • •Limit the total survey to a maximum of 3-5 questions.
  • •Always make subsequent questions optional to avoid abandonment.
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  Close the Feedback Loop: Acting on feedback is as important as collecting it. Acknowledge submissions with an automated "thank you" email. More importantly, have a documented internal process to follow up personally with Detractors (NPS scores 0-6) within 48 hours to understand their issues and demonstrate a commitment to improvement.

8. Segmented Educational/Drip Campaign

A segmented educational or drip campaign is a powerful automated email sequence designed to nurture leads by delivering valuable content over a set period. Unlike a one-size-fits-all broadcast, this strategy segments your audience based on behavior, interests, or their stage in the customer journey. This makes it one of the most effective email advertising examples for building trust and guiding prospects toward conversion without a hard sell. For B2B SaaS and Fintech, where your sales cycle is longer and requires significant education, this approach is fundamental for demonstrating expertise and staying top-of-mind.

The core principle is progressive value delivery. Each email builds on the last, systematically educating the subscriber about a key topic, product feature, or industry best practice. This method transforms your cold or lukewarm leads into well-informed, qualified prospects who understand your value proposition deeply before a sales conversation ever begins.

Strategic Analysis

Asana, a leading work management platform, excels at this with its onboarding drip campaigns for new teams. When a new user signs up and indicates a specific use case, like "Project Management," Asana triggers a tailored educational series. The campaign doesn't just showcase features; it teaches the user how to solve their specific project management challenges using the tool. An early email might focus on creating a project timeline, while a later one introduces workload management to prevent team burnout. This segmentation ensures every piece of communication is hyper-relevant and immediately useful, accelerating product adoption and demonstrating ROI from day one.

Actionable Takeaways & Replicable Strategy

To build a high-performing educational drip campaign, you must map the customer's learning path and deliver content that aligns with their needs at each stage.

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  Map the Educational Journey: Before writing a single email, outline the entire learning path. What does a prospect need to know first, second, and third to fully appreciate your solution?

  • •Email 1 (Problem-Awareness): Acknowledge a common pain point and introduce a high-level concept or framework for solving it.
  • •Email 2 (Solution-Exploration): Build on the previous email by introducing your methodology or a key feature as a specific solution.
  • •Email 3 (Proof & Use Case): Share a short case study showing the solution in action, like "How Company Y reduced their sales cycle from 90 to 45 days." This builds social proof and credibility.
  • •Email 4 (Action & Conversion): With trust established, present a clear call-to-action, such as booking a demo or starting a trial.
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  Segment for Relevance: Use data from signup forms, website behavior, or your CRM to segment your audience. A user who downloaded an ebook on "Sales Pipeline Management" should receive a different drip campaign than one who attended a webinar on "Marketing Attribution." To explore more advanced strategies, you can learn more about the different use cases for segmentation on altiorco.com.

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  Measure Nurturing Success: Track metrics beyond opens and clicks. The key performance indicator is the rate of lead progression. Success looks like a 20% increase in leads moving from one lifecycle stage to the next (e.g., from MQL to SQL) as a direct result of the campaign.

8 Email Campaign Examples Comparison

From Examples to Execution: Building Your Revenue-Focused Email Engine

The diverse array of email advertising examples we’ve explored reveals a fundamental truth: high-impact email is not a game of chance, but a science of precision. From the meticulous segmentation driving re-engagement campaigns to the dynamic personalization that powers upselling, each successful strategy is built on a foundation of clean data, intelligent automation, and a deep, empathetic understanding of your customer’s journey. These aren't just creative ideas; they are replicable systems for generating predictable revenue.

The core lesson is that isolated campaigns, no matter how clever, will always underperform compared to an integrated, full-funnel email engine. The most sophisticated B2B SaaS and Fintech marketers realize that a welcome series must logically flow into an educational drip campaign, and user behavior within those emails should trigger specific, automated next steps. This systematic approach is what separates companies with inconsistent results from those with a reliable pipeline. As highlighted in a report by Forrester, organizations that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost.

Key Strategic Takeaways

To transform these examples into your own revenue-generating machine, focus on these critical pillars:

• •Radical Segmentation: Move beyond basic firmographics. The best email advertising examples leverage behavioral data—such as feature usage, content downloads, and support ticket history—to deliver hyper-relevant messaging that resonates deeply.
• •Automation as an Accelerator: Use automation not just for efficiency, but for creating a superior customer experience. Trigger emails based on specific actions (or inactions) to provide timely, contextual value that guides prospects through their buying journey without manual intervention.
• •A/B Testing with Purpose: Don't just test button colors. Test fundamental value propositions, subject line psychologies, and call-to-action framing. The goal is to gain scalable insights into what truly motivates your ideal customer profile.
• •Data Unification: Success is impossible when your email platform, CRM, and product analytics don't communicate. A unified data source is the non-negotiable prerequisite for advanced segmentation and accurate attribution, allowing you to prove marketing’s direct impact on revenue.

Implementing these strategies often shines a harsh light on underlying operational challenges: disconnected data silos, misaligned sales and marketing objectives, and an inability to accurately attribute revenue to specific campaigns. If you recognize these friction points in your own organization, it’s a clear signal that your go-to-market infrastructure needs reinforcement. Moving from analyzing email advertising examples to executing them flawlessly requires a robust RevOps foundation.

Executing at this level requires more than just email software; it demands a flawlessly integrated revenue engine. Altior & Co. specializes in architecting these systems for B2B SaaS and Fintech scale-ups, transforming scattered tactics into a predictable growth machine. If you are ready to fix your funnel and turn marketing insights into measurable pipeline, get your complimentary RevOps Growth Blueprint today.