A real case study of improving marketing attribution accuracy by 38% and increasing conversion rates by 5%.
+38%
Attribution Accuracy
+5%
Conversion Rate
+85%
Marketing ROI Visibility
-75%
Time to Attribution Analysis
When a fast-growing B2B SaaS company reached $5M ARR, their marketing attribution was a mess. They couldn't tell which channels were actually driving qualified leads, leading to budget waste and missed opportunities. Here's exactly how we fixed it.
!The Challenge
!
What wasn't working
The company was spending $50K/month on marketing across 8 channels, but their attribution model only captured last-touch data. 60% of deals couldn't be attributed to any marketing activity. Marketing and sales teams were constantly arguing about lead quality, and the CEO had no confidence in marketing ROI data.
→Our Solution
We implemented a custom multi-touch attribution model using their existing tech stack (HubSpot + Salesforce). We mapped the entire customer journey, set up proper UTM tracking, and created automated reporting dashboards. The key was connecting marketing touchpoints to actual revenue, not just leads.
The Results
+38%
Attribution Accuracy
+5%
Conversion Rate
+85%
Marketing ROI Visibility
-75%
Time to Attribution Analysis
“The results speak for themselves”— Altior Team
The Bottom Line
The results speak for themselves. By fixing attribution, this SaaS company gained confidence in their marketing spend and increased conversions. The key lesson: you can't optimize what you can't measure accurately.
AT
Altior Team
RevOps Specialists
Helping B2B SaaS companies build predictable revenue engines through strategic RevOps implementation.