7 Powerful Examples of Marketing Emails That Convert in 2025

Email marketing remains a cornerstone of B2B SaaS growth, yet a crowded inbox means generic campaigns no longer deliver results. According to HubSpot, 4 out of 5 marketers would rather give up social media than email marketing, proving its enduring power. For you, as a revenue leader at a scaling company, the challenge isn't just sending emails; it's architecting campaigns that directly influence pipeline, shorten sales cycles, and demonstrate clear ROI. A single, well-crafted email can reactivate a stalled deal or nurture a lead into a high-value opportunity, but finding inspiration that moves beyond surface-level aesthetics is difficult. Most collections of marketing emails focus on pretty designs, not the underlying strategy driving revenue.

This article bypasses the fluff. We have compiled and deconstructed a definitive list of the best resources and platforms showcasing examples of marketing emails that are built for performance. We dive deep into the strategic frameworks behind high-impact campaigns, from sophisticated onboarding sequences to revenue-generating newsletters and effective re-engagement tactics. This is not just a gallery of screenshots; it is a strategic playbook for founders, marketing leaders, and RevOps professionals seeking to build a predictable revenue engine.

Each entry provides a detailed analysis, breaking down the goals, structure, and key takeaways you can apply immediately. You will find direct links and visual examples, allowing you to see precisely how top-performing SaaS companies structure their communication to capture attention and compel action. We will explore platforms like Really Good Emails and MailCharts, providing the insights needed to select the best resource for your specific strategic needs, whether it's competitive intelligence or creative inspiration. Consider this your go-to guide for transforming your email programme from a cost centre into a predictable pipeline-generating machine.

1. Revops Growth Blueprint

The Revops Growth Blueprint by Altior & Co. stands out not as a gallery of email templates, but as a strategic service that fundamentally overhauls the engine powering your marketing and sales emails. Instead of just providing examples of marketing emails, this blueprint offers a system to diagnose, rebuild, and optimise the entire go-to-market process that makes those emails effective. It’s a comprehensive, hands-on consulting sprint designed for B2B SaaS and Fintech companies with over €4M ARR who need to fix underlying GTM issues, not just polish the surface.

Revops Growth Blueprint

This distinction is critical. While many resources offer email copy, they often fail because the foundational strategy, data, and internal alignment are broken. The Revops Growth Blueprint directly addresses this root cause, making it a powerful precursor to any email marketing campaign. It ensures that when your team sends an email, it’s targeted, data-driven, and part of a coherent revenue strategy. For instance, a Gartner report highlights that B2B buying journeys have become so complex that sales and marketing alignment is no longer a "nice-to-have" but an absolute necessity for survival.

Why It Excels for Optimising Email Marketing

What makes this blueprint a top-tier resource is its focus on creating a system where every marketing action, including email, is measurable and impactful. It’s built on a rapid, six-week engagement model that delivers tangible results, moving beyond theory into practical, execution-ready fixes.

Key Strengths:

• •Comprehensive Revenue Funnel Review: The process begins with a deep dive into your entire revenue funnel. This audit uncovers the hidden pipeline gaps and misalignments between sales and marketing that cause even the best-written emails to underperform. It answers why leads aren't converting, not just how to write a better subject line.
• •Customised Growth Strategy: Based on the audit, Altior & Co. develops a tailored strategy that balances immediate "quick wins" with long-term, scalable plays. This ensures your marketing efforts, including email campaigns, generate immediate momentum while building a foundation for sustainable growth. For example, we helped one SaaS client increase their trial-to-paid conversion from 12% to 18% in just 6 weeks by re-architecting their onboarding email sequence and CRM triggers.
• •Data & Workflow Automation: A core component is enhancing your data architecture and tool integration. By automating workflows and cleaning up data, it frees up your sales team from administrative tasks, enabling them to focus on high-value activities like following up on the qualified leads your marketing emails generate. This directly addresses the common problem of leads going cold due to slow follow-up.

Practical Application and Use Cases

For you as a marketing or sales leader, the blueprint translates directly into more effective campaigns. Imagine launching a new feature announcement email. With the blueprint's system in place, you can ensure the target segment is precise, the follow-up process is automated and immediate, and you can accurately measure the email's impact on trial sign-ups and closed deals.

This is a stark contrast to simply finding generic examples of marketing emails online and hoping they work. The blueprint builds the operational rigour needed to turn email from a standalone tactic into an integrated part of a predictable revenue machine. The emphasis on measurable KPIs tied to revenue ensures that every marketing activity is held accountable for its contribution to ARR. Further insights on this critical connection can be found by exploring best practices for achieving sales and marketing alignment on altiorco.com.

Pros:

• •Rapid six-week sprint delivers fast, actionable results.
• •Uncovers deep-seated pipeline inefficiencies.
• •Frees up significant sales capacity through automation.
• •Delivers a clear, execution-ready growth plan.
• •Focuses on measurable KPIs tied directly to revenue.

Cons:

• •Best suited for established companies with €4M+ ARR.
• •Requires significant buy-in from leadership across departments.

Website: https://altiorco.com/revops-growth-blueprint

2. Really Good Emails (RGE)

For any marketing leader aiming to elevate their email strategy, seeing what works for others is not just helpful; it's a competitive necessity. Really Good Emails (RGE) serves as an invaluable, meticulously curated public gallery of over 15,000 real-world marketing emails. Think of it as a living library where you can find creative inspiration, refine your copy, and deconstruct high-performing email campaigns from leading B2B SaaS companies and beyond.

A screenshot of the Really Good Emails website interface, showcasing various email examples in a grid format.

Unlike generic swipe files, RGE stands out due to its powerful taxonomy and curation. The platform allows you to filter examples by specific criteria, such as industry (SaaS, Fintech), email type (onboarding, retention, win-back), or even specific tactics (using GIFs, dark mode design). This level of organisation transforms a broad search for examples of marketing emails into a highly targeted research session. You can quickly find precisely the type of campaign you need to build, saving hours of guesswork.

Strategic Use for B2B SaaS Leaders

As a revenue or marketing leader, you can leverage RGE to benchmark your own efforts against the best in the industry. The platform isn't just for designers; it's a strategic tool.

• •Campaign Planning: Before launching a new onboarding sequence or a feature announcement, you can create a private collection of relevant examples to share with your team. This ensures everyone is aligned on the strategic direction, tone, and desired user experience.
• •Copywriting Inspiration: Stuck on a subject line? Need a compelling call-to-action? RGE provides thousands of proven examples you can adapt to your own brand voice.
• •Technical Insights: For the more technically-minded, RGE allows users to view the underlying code of many emails. This is a powerful feature for understanding responsive design techniques and ensuring your emails render perfectly across all devices.

Access and Pricing

RGE operates on a freemium model. The free plan is robust, offering access to the entire gallery. However, it limits the number of private collections you can create.

The Pro plan is highly affordable and unlocks unlimited collections, advanced search capabilities, and the ability to upload your own emails for team review. It comes with a 14-day free trial, making it easy to evaluate its full potential. While it's not a competitive intelligence tool with deep analytics, its strength lies in providing a vast, well-organised repository of creative and strategic email examples.

For a deeper dive into specific campaign types you might find on the platform, you can learn more about how to structure various examples of marketing emails and apply them to your B2B SaaS strategy.

Website: https://reallygoodemails.com

3. Milled

For marketing and revenue leaders who need to keep a pulse on high-volume promotional strategies and competitive messaging, Milled offers an unparalleled look into the world of ecommerce email marketing. It functions as a massive, searchable archive of real-world emails, boasting over 44 million examples from more than 100,000 brands. While its core focus is retail, its strategic value for B2B SaaS leaders lies in its ability to provide inspiration for high-cadence campaigns, seasonal promotions, and copywriting that drives immediate action.

A screenshot of the Milled website, showing a grid of recent emails from various ecommerce brands.

What distinguishes Milled is its sheer scale and its focus on the chronological flow of campaigns. The platform adds over 21,000 new emails daily, allowing you to track how competitors sequence their promotions around key dates like Black Friday or a new product launch. Its faceted search helps you filter this vast library by brand, keyword, or holiday, turning a broad search for examples of marketing emails into a precise competitive intelligence exercise.

Strategic Use for B2B SaaS Leaders

While not a direct B2B SaaS repository, Milled is a powerful tool for any leader looking to borrow proven tactics from the fast-paced B2C world.

• •Competitive Cadence Analysis: Monitor how high-growth B2C brands structure their email frequency. This insight is valuable when planning the cadence for a product-led growth (PLG) onboarding sequence or a time-sensitive promotional offer for your own software.
• •Promotional Copy Inspiration: B2C subject lines and CTAs are relentlessly optimised for conversion. Milled provides a deep well of examples for creating urgency, highlighting benefits, and crafting compelling, action-oriented copy that can be adapted to a SaaS context.
• •Holiday and Seasonal Campaign Ideas: SaaS companies can leverage seasonal events for targeted campaigns. Milled shows how thousands of brands build thematic promotions, which can spark ideas for your own Q4 sales push or a summer-themed feature announcement.

Access and Pricing

Milled offers a generous free-to-use model. You can browse and search the most recent emails from top brands simply by visiting the site, with a free account unlocking the ability to save examples.

The Milled Pro subscription unlocks the full power of the platform, providing access to the complete historical archive, advanced search filters, and the ability to set up keyword alerts. This is particularly useful for tracking specific competitors or campaign types over time. The pricing is tiered, making it accessible for teams of various sizes. Its true strength is in providing a real-time and historical view of promotional email strategies at a massive scale.

By analysing these high-volume campaigns, you can learn more about how to structure effective email and ad campaigns for your own go-to-market strategy.

Website: https://milled.com

4. MailCharts (by Litmus)

For revenue leaders who need to move beyond single-email inspiration and analyse the entire customer journey, MailCharts offers a powerful competitive intelligence lens. Acquired by Litmus, it functions as a professional research platform, providing an extensive, curated database of email campaigns from over 2,500 brands. It's particularly potent for teams needing to deconstruct and benchmark multi-step automated sequences and lifecycle strategies.

A screenshot of the MailCharts website interface, showing a curated list of email examples and filtering options.

Where MailCharts distinguishes itself is its focus on the complete customer journey. Instead of just showing individual examples of marketing emails, it maps out entire triggered sequences, such as cart abandonment flows, welcome series, and re-engagement campaigns. With historical data reaching back to 2013, you can track how top brands evolve their messaging, promotional calendars, and design, offering a strategic advantage for long-term planning.

Strategic Use for B2B SaaS Leaders

While MailCharts has a strong ecommerce focus, its journey-mapping capabilities are invaluable for B2B SaaS leaders aiming to optimise complex user lifecycle communications.

• •Competitive Benchmarking: You can track competitors' email frequency, promotional strategies, and triggered campaign logic. This helps you identify gaps in your own automation and discover opportunities to engage users at critical points in their journey.
• •Journey Optimisation: Before building or revamping a trial onboarding or user activation sequence, you can analyse how leading brands structure their flows. MailCharts visualises these journeys, making it easy to understand the timing, triggers, and content of each touchpoint.
• •Team Collaboration and Reporting: The platform is built for team workflows. Marketing leaders can create and share collections of competitor campaigns, export data for presentations, and build reports to justify strategic decisions to stakeholders.

Access and Pricing

MailCharts is a premium, enterprise-focused tool with pricing to match. It does not offer a free or low-cost individual plan, positioning it for serious marketing teams and organisations.

The Pro plan is designed for teams and offers full access to the brand library, journey mapping, advanced search, and collaboration tools. Pricing is available upon request via a demo. While the investment is more significant compared to gallery sites, its value lies in providing deep, actionable competitive insights rather than just surface-level creative inspiration. It is an analytical tool designed to inform high-level email marketing strategy and planning.

Website: https://www.mailcharts.com

5. Email Love

For marketing leaders who believe email is as much an art as it is a science, Email Love offers a beautifully curated gallery focused on design excellence and campaign strategy. It serves as a high-quality lookbook of marketing emails from over 4,000 brands, emphasising visual trends, brand consistency, and the complete user journey. It’s an essential resource for teams that want to create not just effective, but also aesthetically compelling email experiences.

A screenshot of the Email Love website, showing a grid of email examples with a clean, design-focused interface.

Email Love distinguishes itself through its deep focus on the strategic context behind the design. The platform organises examples of marketing emails not just by type, but by their place in the customer lifecycle with its "Journeys" feature. This allows you to track an entire onboarding sequence or a re-engagement campaign from a specific brand, providing a narrative view that isolated examples cannot. With features like a Figma plugin, it integrates directly into the design workflow, bridging the gap between inspiration and execution.

Strategic Use for B2B SaaS Leaders

As a revenue or marketing leader, you can use Email Love to ensure your brand's visual identity remains powerful and consistent across all email touchpoints. It’s a tool for elevating brand perception while driving results.

• •Design and Brand Alignment: Before a major redesign or brand refresh, you can analyse collections of emails from top-tier brands to inform your new visual guidelines. Share these examples with designers and developers to create a unified vision.
• •Lifecycle Campaign Mapping: The "Journeys" feature is invaluable for planning multi-step campaigns. You can deconstruct how leading SaaS companies nurture leads, onboard new users, or win back customers over a series of emails, providing a proven template for your own strategy.
• •Trend and Insight Analysis: The platform offers trend reports and brand insights, helping you stay ahead of design patterns like glassmorphism or interactive elements. This ensures your emails feel modern and engaging, rather than dated.

Access and Pricing

Email Love provides a generous free tier that includes access to the main gallery, unlimited private collections, and some reports, making it highly accessible for initial exploration.

The Pro plan unlocks the full potential of the platform. It provides access to all brand journeys, premium reports, and the ability to download email HTML for technical analysis. This is ideal for teams that need to deeply understand the structure and code of high-performing campaigns. Email Love also offers specialised design and coding consulting services for teams needing hands-on support. While its database is more curated and less exhaustive than some competitors, its strength lies in providing deep, design-led strategic insights.

Website: https://emaillove.com

6. Stripo

For marketing leaders who need to move quickly from inspiration to execution, Stripo bridges the gap between a template gallery and a full-featured email builder. It offers a vast library of pre-designed, customisable templates, allowing teams to find high-quality examples of marketing emails and immediately adapt them for their own campaigns. This transforms the creative process from a research task into a direct production workflow.

A screenshot of the Stripo email builder interface, showing a template being edited with a drag-and-drop side panel.

Unlike platforms focused solely on inspiration, Stripo's core value is its integrated design environment. You can browse thousands of newsletter, promotional, or transactional email examples and then, with a single click, open that template in a powerful drag-and-drop editor. The platform’s modular design system allows for rapid customisation, ensuring brand consistency across all communications without requiring deep technical knowledge.

Strategic Use for B2B SaaS Leaders

Stripo is a powerful operational tool for marketing teams focused on efficiency and scalability. It empowers even non-designers to produce professional, on-brand emails quickly.

• •Accelerated Campaign Launch: Instead of building from scratch, your team can select a high-performing template relevant to their goal, such as a feature announcement or a webinar invitation. They can then use brand kits to apply your company's colours, fonts, and logos in seconds, dramatically reducing production time.
• •Broad ESP Compatibility: A major advantage is Stripo’s ability to export clean, responsive HTML code compatible with over 70 Email Service Providers (ESPs), including HubSpot, Salesforce Marketing Cloud, and Mailchimp. This eliminates the frustrating process of fixing rendering issues between different email clients.
• •Team Collaboration: The platform includes features for team collaboration, allowing marketing managers to set user roles, provide comments, and approve designs directly within the builder. This streamlines the review cycle and ensures everyone is aligned before launch.

Access and Pricing

Stripo offers a generous free plan that is ideal for individuals or small teams with light usage. The free tier provides access to a large portion of the template library, the core editor, and a limited number of exports per month.

For growing teams, the Business plan unlocks unlimited projects, advanced features like dynamic content and AMP for email, and a full suite of collaboration tools. Higher-tier plans add features like an integrated email testing tool to preview designs across 90+ popular devices and clients. While its primary function is email creation rather than competitive analysis, its strength lies in providing a seamless path from seeing excellent examples of marketing emails to sending your own.

Website: https://stripo.email

7. Litmus Email Gallery + Free Templates

For marketing and revenue leaders who want to move beyond inspiration and into implementation, Litmus provides a more tactical resource. Its Email Gallery is a curated collection that emphasises modern, high-impact techniques, while its free templates offer a direct path to execution. This platform bridges the gap between seeing great examples of marketing emails and building them yourself, with a focus on tested, reliable code.

Litmus Email Gallery + Free Templates

Unlike sprawling archives, Litmus curates its gallery around specific themes and advanced tactics, such as interactivity, personalisation, and accessibility. This makes it a powerful educational tool for teams looking to level up their email sophistication. The true standout, however, is the library of free, fully-tested HTML templates that can be downloaded and used immediately, removing significant technical hurdles for marketing teams.

Strategic Use for B2B SaaS Leaders

Litmus serves as a practical toolkit for marketing and RevOps leaders focused on both creative quality and technical performance. It helps your team build campaigns that are not only engaging but also render perfectly everywhere.

• •Campaign Development: Use the free, pre-tested HTML templates as a reliable foundation for new campaigns, from newsletters to product announcements. This drastically cuts down on development and QA time, allowing your team to focus on strategy and copy.
• •Technical Benchmarking: The gallery is an excellent resource for understanding how to implement advanced features like embedded forms or CSS animations. Leaders can use these examples to guide their teams in adopting more sophisticated, conversion-focused email techniques.
• •Integrated Workflow: For teams already invested in the Litmus ecosystem, the gallery and templates integrate seamlessly with the platform's paid testing, analytics, and personalisation tools. This creates a unified workflow from inspiration and creation to testing and performance measurement.

Access and Pricing

The Litmus Email Gallery and the library of HTML templates are accessible for free with a Litmus Community account. This free access provides tremendous value, especially for teams that need reliable code to build upon.

The full Litmus platform, which includes pre-send testing, analytics, and advanced personalisation features, operates on a tiered subscription model. While the investment for the full suite can be significant, the free resources alone offer a powerful starting point. This makes Litmus an indispensable resource for any B2B SaaS leader who values both the art and the science of email marketing.

Website: https://www.litmus.com/email-gallery

Top 7 Marketing Email Examples Comparison

Final Thoughts

We've journeyed through a comprehensive gallery of tools and platforms, each offering a unique lens through which to view and deconstruct powerful examples of marketing emails. From the curated strategic brilliance in Really Good Emails to the competitive intelligence offered by MailCharts, it's clear that inspiration is not just abundant; it's a critical asset for any B2B SaaS marketing leader.

The core lesson is this: exceptional email marketing is never an accident. It is the result of meticulous planning, deep customer understanding, and a relentless commitment to optimisation. The examples showcased by these tools reveal a consistent pattern of success, one that you can replicate within your own organisation.

Synthesising the Blueprint for Success

Across the diverse platforms we analysed, several unifying themes emerged that define high-impact B2B SaaS email campaigns. Think of these as the foundational pillars upon which you can build your entire email strategy. If you take nothing else away from this guide, internalise these principles:

• •Clarity Over Complexity: The most effective emails, whether for onboarding, lead nurturing, or re-engagement, communicate a single, powerful idea. They don't overwhelm the reader with multiple offers or confusing navigation. As we saw in examples from platforms like Litmus and Stripo, a clean design, a focused headline, and a singular, obvious call to action consistently outperform cluttered, unfocused messages.
• •Personalisation is Non-Negotiable: Today's buyers expect you to know who they are, what their challenges are, and how your solution specifically addresses their needs. This goes far beyond using a {{first_name}} token. It's about segmenting your audience based on behaviour, firmographics, and lifecycle stage to deliver content that feels like a one-to-one conversation.
• •Value Precedes the Ask: The best marketing emails lead with value. They offer a helpful resource, a crucial insight, or a solution to a pressing problem before asking for a demo or a sale. This approach, evident in many examples found on Email Love, builds trust and positions your brand as a helpful advisor, not just another vendor.
• •Design Serves the Message: A visually stunning email that fails to communicate its core message is a failure. The goal of your email design is to guide the reader's eye towards the most important information and the primary call to action. Use visual hierarchy, whitespace, and brand-consistent imagery to support and enhance your copy, not distract from it.

From Inspiration to Implementation: Your Actionable Next Steps

Observing great examples of marketing emails is the first step, but true growth comes from implementation and measurement. To translate these insights into tangible pipeline growth, your revenue operations must be perfectly aligned.

Here’s a simple framework to get you started:

1. •Select Your Focus Area (Week 1): Don't try to overhaul everything at once. Pick one critical stage of your funnel. Is your trial-to-paid conversion rate lagging? Is your new lead MQL rate below benchmarks? Choose one metric to improve.
2. •Gather Your Inspiration (Week 2): Use the tools we've discussed (e.g., MailCharts, Milled) to find 5-10 examples of emails that directly address your chosen focus area. Analyse their structure, copy, and CTAs.
3. •Develop and Deploy Your Test (Weeks 3-4): Create two variations of an email based on your research. Use your marketing automation platform to run an A/B test on a statistically significant segment of your audience.
4. •Measure and Iterate (Week 5 and beyond): Analyse the results. Did you see a lift in your target metric? What did you learn? A key part of a robust RevOps culture is using this data to inform your next campaign, creating a continuous cycle of improvement. Success isn't just a higher open rate; it's a measurable impact on revenue, such as a 15% increase in demo requests from your nurture sequence within 60 days.

Ultimately, the power of studying these email examples lies not in copying them verbatim, but in understanding the strategic thinking behind them. Use them as a springboard for your creativity, a benchmark for your performance, and a guide for building a predictable, scalable revenue engine.

Turning these strategic insights into a well-oiled revenue machine requires deep alignment across your GTM teams. At Altior & Co., we specialise in implementing the RevOps frameworks that transform how B2B SaaS companies scale. If you're ready to move from analysing great emails to creating a predictable system for revenue growth, explore how we can help at Altior & Co..