How-to Guides

86 posts about step-by-step tutorials and practical guides

A Practical AI Consulting Framework For B2B Growth - blog post cover image
How To-Guide23 min read

A Practical AI Consulting Framework For B2B Growth

Discover a practical AI consulting framework designed to fix revenue leaks, accelerate sales cycles, and drive measurable growth for B2B SaaS and fintech firms.

ai consulting frameworkrevops strategyb2b saas growthai implementationfintech consulting
Ricky Rubin·1/3/2026
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A Guide to AI Automation for Sales Teams in B2B SaaS - blog post cover image
How To-Guide18 min read

A Guide to AI Automation for Sales Teams in B2B SaaS

Discover how AI automation for sales teams can fix revenue leaks and boost efficiency. This guide offers a practical roadmap for B2B SaaS companies.

ai automation for sales teamsb2b saas salessales automationrevenue operationsrevops
Nora Schon·1/2/2026
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A Guide to Sales & Marketing Alignment for B2B SaaS - blog post cover image
How To-Guide23 min read

A Guide to Sales & Marketing Alignment for B2B SaaS

Unlock growth with our definitive guide on Sales & Marketing Alignment. Learn the proven frameworks B2B SaaS leaders use to fix revenue leaks and scale.

Sales & Marketing AlignmentRevenue OperationsB2B SaaS GrowthLead Management
Nora Schon·12/29/2025
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A Modern B2B SaaS Retention Strategy Playbook - blog post cover image
How To-Guide20 min read

A Modern B2B SaaS Retention Strategy Playbook

Build a winning B2B SaaS retention strategy. Our playbook covers cohort analysis, automation, and GTM alignment to reduce churn and boost NRR.

Retention StrategyCustomer RetentionSaaS ChurnRevenue OperationsB2B SaaS Growth
Nora Schon·12/27/2025
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A Founder's Guide to the B2B SaaS Customer Lifecycle - blog post cover image
How To-Guide22 min read

A Founder's Guide to the B2B SaaS Customer Lifecycle

Stop revenue leaks and drive predictable growth by mastering every stage of your customer lifecycle. A comprehensive RevOps guide for B2B SaaS founders.

customer lifecycleb2b saasrevenue operationscustomer journeyrevops
Nora Schon·12/25/2025
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A Practical CRM Strategy for Predictable B2B Growth - blog post cover image
How To-Guide22 min read

A Practical CRM Strategy for Predictable B2B Growth

Build a CRM strategy that moves beyond data entry. Learn to diagnose your funnel, align teams, and create a system that drives predictable revenue growth.

crm strategyrevenue operationsb2b salescrm implementationsaas growth
Nora Schon·12/21/2025
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Unlocking Growth: A Guide to AI in Consulting - blog post cover image
How To-Guide25 min read

Unlocking Growth: A Guide to AI in Consulting

Discover how AI in consulting transforms GTM strategies and revenue operations. Learn practical use-cases and a step-by-step roadmap for measurable ROI.

ai in consultingrevenue operationsgtm strategyai implementation
Ricky Rubin·12/20/2025
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A RevOps Guide to Conversion Optimization - blog post cover image
How To-Guide19 min read

A RevOps Guide to Conversion Optimization

Unlock revenue growth with our RevOps guide to conversion optimization. Learn to diagnose funnel leaks, run impactful A/B tests, and automate processes.

conversion optimizationRevOpsfunnel analysisA/B testingrevenue growth
Ricky Rubin·12/14/2025
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A B2B SaaS Guide to Measurable Marketing ROI - blog post cover image
How To-Guide22 min read

A B2B SaaS Guide to Measurable Marketing ROI

Stop guessing your Marketing ROI. This guide reveals a RevOps framework to diagnose, calculate, and improve your return for measurable B2B SaaS growth.

Marketing ROIB2B SaaS MetricsRevOps FrameworkCustomer Acquisition Cost
Nora Schon·12/13/2025
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A Complete Guide to B2B SaaS Marketing Analytics - blog post cover image
How To-Guide27 min read

A Complete Guide to B2B SaaS Marketing Analytics

Unlock predictable revenue with our guide to marketing analytics. Learn the B2B SaaS metrics, models, and frameworks that turn marketing data into growth.

marketing analyticsb2b saasdata-driven marketingattribution modelsrevops
Ricky Rubin·12/12/2025
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A B2B Sales Process That Actually Scales Revenue - blog post cover image
How To-Guide24 min read

A B2B Sales Process That Actually Scales Revenue

Tired of a broken sales process? Learn the 7 stages of a modern B2B sales process designed to eliminate bottlenecks, align teams, and drive predictable growth.

sales processb2b salesrevenue operationssaas salessales alignment
Ricky Rubin·12/8/2025
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A Guide to Improving Sales Productivity in the UAE - blog post cover image
How To-Guide22 min read

A Guide to Improving Sales Productivity in the UAE

Boost your team's Sales Productivity with our RevOps guide. Learn to diagnose bottlenecks and implement data-driven strategies for scalable growth in the UAE.

Sales ProductivityRevOps FrameworkSales Process UAERevenue OperationsSales Metrics
Ricky Rubin·12/7/2025
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A Guide to Modern B2B SaaS Lead Scoring - blog post cover image
How To-Guide21 min read

A Guide to Modern B2B SaaS Lead Scoring

Stop wasting sales time on unqualified leads. This guide covers how to build a data-driven Lead Scoring model to accelerate B2B SaaS revenue growth.

Lead ScoringSaaS GrowthRevenue OperationsSales and MarketingB2B Sales
Ricky Rubin·12/4/2025
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A B2B Scale-Up Guide to HubSpot - blog post cover image
How To-Guide22 min read

A B2B Scale-Up Guide to HubSpot

Is HubSpot the right growth engine for your B2B scale-up? This guide covers its core hubs, RevOps implementation, pricing, and how to maximize your ROI.

hubspotrevopsb2b saascrmmarketing automation
Ricky Rubin·11/29/2025
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Your Salesforce RevOps Playbook for SaaS Growth - blog post cover image
How To-Guide22 min read

Your Salesforce RevOps Playbook for SaaS Growth

Unlock scalable growth with our guide to Salesforce for RevOps. Learn to architect, integrate, and optimize Salesforce for your B2B SaaS revenue engine.

salesforcerevopssaas crmcrm strategyrevenue operations
Ricky Rubin·11/28/2025
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A Go-To-Market Strategy for B2B SaaS Growth - blog post cover image
How To-Guide24 min read

A Go-To-Market Strategy for B2B SaaS Growth

Build a repeatable go-to-market strategy for B2B SaaS. This guide covers defining your ICP, aligning teams, and driving measurable revenue growth.

go-to-market strategyB2B SaaSSaaS GrowthRevenue Operations
Nora Schon·11/25/2025
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A B2B SaaS GTM Strategy That Actually Works - blog post cover image
How To-Guide22 min read

A B2B SaaS GTM Strategy That Actually Works

Build a scalable GTM strategy for your B2B SaaS. This guide covers diagnosing funnel gaps, aligning teams, and using data for measurable revenue growth.

GTM StrategySaaS GrowthRevenue OperationsB2B Marketing
Nora Schon·11/24/2025
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Revenue Analytics That Actually Drive Growth - blog post cover image
How To-Guide24 min read

Revenue Analytics That Actually Drive Growth

Build a powerful Revenue Analytics function. This guide provides actionable strategies for B2B SaaS on data architecture, KPIs, and dashboards that work.

Revenue AnalyticsRevOpsSaaS MetricsB2B GrowthData Strategy
Ricky Rubin·11/22/2025
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A Guide to B2B Marketing Operations - blog post cover image
How To-Guide23 min read

A Guide to B2B Marketing Operations

Unlock scalable growth with our guide to Marketing Operations. Learn core functions, team structures, and a roadmap for B2B SaaS and Fintech firms.

Marketing OperationsMOPsSaaS MarketingRevenue OperationsMarTech
Nora Schon·11/20/2025
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Unlocking Growth with Sales Operations - blog post cover image
How To-Guide22 min read

Unlocking Growth with Sales Operations

Discover how strategic sales operations can fix your sales engine and drive predictable revenue. Get a playbook for scaling B2B SaaS and Fintech.

sales operationsrevenue operationssaas salessales strategy
Nora Schon·11/19/2025
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Your B2B SaaS Revenue Growth Playbook - blog post cover image
How To-Guide25 min read

Your B2B SaaS Revenue Growth Playbook

Unlock predictable revenue growth with this definitive B2B SaaS playbook. Learn to diagnose funnel leaks, align teams, and build a data-driven scaling engine.

Revenue GrowthRevOpsSaaS ScalingSales and MarketingB2B Growth
Nora Schon·11/18/2025
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Your Guide to Scaling B2B SaaS Growth - blog post cover image
How To-Guide26 min read

Your Guide to Scaling B2B SaaS Growth

Unlock predictable growth for your B2B SaaS. This guide covers the essential metrics, GTM strategies, and RevOps frameworks to scale successfully.

b2b saassaas growthrevopsgtm strategysaas metrics
Ricky Rubin·11/17/2025
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What Is Sales and Marketing Simplified? - blog post cover image
How To-Guide20 min read

What Is Sales and Marketing Simplified?

Confused about what is sales and marketing? This guide breaks down their roles, why alignment is critical, and how to unite them for B2B SaaS growth.

what is sales and marketingsales and marketingb2b saas growthrevenue operationslead generation
Nora Schon·11/10/2025
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A Guide to AI in RevOps for Scaling SaaS - blog post cover image
How To-Guide26 min read

A Guide to AI in RevOps for Scaling SaaS

Discover how AI in RevOps transforms B2B SaaS growth. This guide covers AI use cases, data readiness, and a clear implementation roadmap to scale your revenue.

ai in revopsrevenue operationssaas growthai for salesrevops strategy
Ricky Rubin·11/8/2025
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Winning with PPC Ads on Google: A Practical Guide - blog post cover image
How To-Guide24 min read

Winning with PPC Ads on Google: A Practical Guide

Unlock the power of PPC ads on Google. Our guide offers proven strategies for setup, optimization, and achieving maximum ROI for your business.

ppc ads on googlegoogle ads guidepaid search strategysemdigital advertising
Ricky Rubin·11/6/2025
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Your Guide to Google Ad PPC for Business Growth - blog post cover image
How To-Guide25 min read

Your Guide to Google Ad PPC for Business Growth

Master Google Ad PPC with our guide. Learn campaign setup, targeting, bidding, and measurement to drive leads and boost your business ROI.

google ad ppcppc advertisingsaas marketinggoogle ads guide
Ricky Rubin·11/5/2025
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Mastering High-Converting Email Ad Campaigns - blog post cover image
How To-Guide23 min read

Mastering High-Converting Email Ad Campaigns

Unlock the power of email ad campaigns with this guide. Learn proven strategies to build, measure, and optimize your campaigns for maximum ROI and revenue.

email ad campaignsemail marketingRevOps strategydigital advertisingconversion optimization
Nora Schon·11/4/2025
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Examples of Marketing Emails: Win More B2B Customers in 2025 - blog post cover image
How To-Guide22 min read

Examples of Marketing Emails: Win More B2B Customers in 2025

examples of marketing emails that boost B2B growth: discover proven templates, subject lines, and tactics to drive engagement and conversions.

examples of marketing emailsemail marketing strategyB2B email marketingemail templatesemail campaign examples
Ricky Rubin·11/4/2025
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A Guide to High-Converting Email Ad Campaigns - blog post cover image
How To-Guide21 min read

A Guide to High-Converting Email Ad Campaigns

Launch effective email ad campaigns with our B2B SaaS guide. Learn proven strategies for segmentation, creative, and optimization to drive real growth.

email ad campaignsemail marketingb2b saaslead generationmarketing automation
Ricky Rubin·11/4/2025
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7 Powerful Examples of Marketing Emails That Convert in 2025 - blog post cover image
How To-Guide23 min read

7 Powerful Examples of Marketing Emails That Convert in 2025

Discover 7 powerful examples of marketing emails from top B2B SaaS companies. Learn the strategies, frameworks, and data-driven tactics that drive results.

examples of marketing emailsemail marketing strategyb2b email examplessaas marketingemail campaign templates
Nora Schon·11/4/2025
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Mastering Email Ad Campaigns for Growth - blog post cover image
How To-Guide20 min read

Mastering Email Ad Campaigns for Growth

Launch successful email ad campaigns with our guide. Learn proven strategies for segmentation, automation, and content that drives real business results.

email ad campaignsemail marketingb2b marketingmarketing automationlead generation
Nora Schon·11/4/2025
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10 Examples of Marketing Emails That Actually Drive Revenue - blog post cover image
How To-Guide20 min read

10 Examples of Marketing Emails That Actually Drive Revenue

Discover 10 powerful examples of marketing emails that actually work. See real-world breakdowns to boost your open rates, clicks, and revenue today.

examples of marketing emailsemail marketing strategyemail campaignsconversion emailsmarketing templates
Nora Schon·11/4/2025
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8 Powerful Examples of Marketing Emails That Convert in 2025 - blog post cover image
How To-Guide21 min read

8 Powerful Examples of Marketing Emails That Convert in 2025

Discover 8 proven examples of marketing emails that drive engagement and sales. Get actionable templates and insights for your B2B SaaS or Fintech firm.

examples of marketing emailsemail marketing strategysaas marketingemail templatesfintech marketing
Nora Schon·11/4/2025
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10 B2B Email Advertising Examples to Steal in 2025 - blog post cover image
How To-Guide21 min read

10 B2B Email Advertising Examples to Steal in 2025

Discover 10 powerful email advertising examples from top B2B SaaS & Fintech brands. Get actionable frameworks and data-backed tactics to boost your campaigns.

email advertising examplesb2b email marketingsaas marketingemail campaignsfintech advertising
Nora Schon·11/4/2025
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10 Email Advertising Examples to Drive Revenue in 2025 - blog post cover image
How To-Guide22 min read

10 Email Advertising Examples to Drive Revenue in 2025

Discover 10 powerful email advertising examples with actionable strategies. Learn how to increase opens, clicks, and revenue with our expert breakdown.

email advertising examplesemail marketingrevops strategysaas marketingemail campaigns
Nora Schon·11/4/2025
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The AIDA Framework for Email Ad Campaigns That Actually Convert - blog post cover image
How To-Guide19 min read

The AIDA Framework for Email Ad Campaigns That Actually Convert

Stop sending emails that get ignored. Learn how to build high-converting email ad campaigns with proven strategies for segmentation, creative, and optimization.

email ad campaignsemail marketing strategyb2b lead generationmarketing automationconversion optimization
Ricky Rubin·11/4/2025
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High-Impact Email Ad Campaigns That Drive Revenue - blog post cover image
How To-Guide19 min read

High-Impact Email Ad Campaigns That Drive Revenue

Discover how to build high-impact email ad campaigns. This guide provides a proven framework for B2B SaaS and Fintech marketers to boost conversions.

email ad campaignsB2B marketingSaaS marketinglead generationRevOps
Nora Schon·11/4/2025
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Your Guide to a Smarter HubSpot Email Blast - blog post cover image
How To-Guide16 min read

Your Guide to a Smarter HubSpot Email Blast

Learn how to plan, build, and analyze a successful HubSpot email blast. This guide offers actionable strategies for better engagement and ROI.

hubspot email blasthubspot email marketingmarketing automationemail segmentationlead nurturing
Nora Schon·11/2/2025
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10 B2B Email Marketing Examples That Convert in 2025 - blog post cover image
How To-Guide22 min read

10 B2B Email Marketing Examples That Convert in 2025

Discover 10 powerful email marketing examples from top B2B SaaS & Fintech brands. Get actionable frameworks & data-driven insights to boost your conversions.

email marketing examplesb2b email marketingsaas marketingemail campaign strategyrevops insights
Nora Schon·10/31/2025
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Top 10 Digital marketing Job Roles to Know in 2025 - blog post cover image
How To-Guide22 min read

Top 10 Digital marketing Job Roles to Know in 2025

Explore the top 10 digital marketing job roles for 2025. Discover key responsibilities, salaries, and career paths to advance your marketing career.

digital marketing job rolesmarketing careersSEO specialistcontent strategistdigital marketing salary
Ricky Rubin·10/12/2025
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Your Guide to Google AdWords PPC for Growth - blog post cover image
How To-Guide20 min read

Your Guide to Google AdWords PPC for Growth

Master Google AdWords PPC with our guide. Learn campaign structure, smart bidding, and optimization to drive real business growth and higher ROI.

google adwords ppcPPC AdvertisingGoogle AdsPaid SearchB2B SaaS
Ricky Rubin·10/6/2025
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Decoding the Google PPC Price for Your Business - blog post cover image
How To-Guide24 min read

Decoding the Google PPC Price for Your Business

Unlock the secrets behind the Google PPC price. Learn how to master your budget, lower costs, and run effective campaigns in the competitive UAE market.

google ppc priceppc costs uaegoogle ads budgetaverage cpcad spend optimization
Ricky Rubin·9/23/2025
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A Guide to Google Ads Pricing in the UAE - blog post cover image
How To-Guide24 min read

A Guide to Google Ads Pricing in the UAE

Unlock the secrets to Google Ads pricing in the UAE. Our guide breaks down CPC, budgets, and ROI to help you launch effective campaigns in Dubai and beyond.

google ads pricingppc dubaiuae advertising costsdigital marketing uaecpc uae
Nora Schon·9/20/2025
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Your Complete Guide to Google Ads Pricing & Costs - blog post cover image
How To-Guide18 min read

Your Complete Guide to Google Ads Pricing & Costs

Explore our Google Ads price list and cost guide. Learn how pricing works, discover budget tips, and find data-driven insights to lower your ad spend.

google ads price listgoogle ads costppc budgetcpc advertisingad spend
Ricky Rubin·9/13/2025
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A Guide to Google AdWords and PPC for B2B SaaS - blog post cover image
How To-Guide21 min read

A Guide to Google AdWords and PPC for B2B SaaS

Master Google AdWords and PPC with this guide. Learn proven strategies for keyword research, bidding, and campaign optimization to drive real results.

google adwords and ppcPPC AdvertisingGoogle Ads StrategySearch MarketingPaid Search
Nora Schon·9/2/2025
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